Legitimate Interest: Where Do Charity Supporters Draw the Line?
Eliminate risk through evidence-based legitimate interest risk assessments
Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters and beneficiaries. For many, the choice between where to apply consent and where to apply legitimate interest has been a difficult one. While consent, arguably more difficult to action, places responsibility firmly in the hands of supporters, legitimate interest does allow more flexibility – within reason.
Legitimate interest places the onus on charities to safeguard the rights and freedoms of their supporters. It is not a ‘get out of jail free’ card, and legitimate interests need to be carefully examined to make sure they’re right for everyone involved. Surely, the case for implementing legitimate interests must be different to each charity, as every case is unique, but there is a question about what supporters generally feel comfortable with, in terms of data processing.