Improve Results Using Repetition
I repeat: Repetition works especially when it’s used as a strategic marketing tool. As a writer, I’ve learned from experience it increases the likelihood of capturing attention and generating measurable response. Try these tips for using repetition to fuel more clicks, calls, mailed-in cards and visits to your store or website.
Using a series of multimedia touches — pre-mail phone call, mail drop, post-mail phone follow-up — a B-to-B marketer I work with generated 16 qualified leads within days of when the mailing hit. A week later they had 75 qualified responses and two closed deals worth tens of thousands of dollars.
Repetition isn’t rocket science but using it can make results skyrocket.