How to Drive a Successful Marketing Strategy in 2018
4 factors reshaping marketing management, and what effective marketing leaders must do to be successful today
The modern marketer’s success is measured by bottom-line contribution to their organizations. CMOs and other marketing leaders must focus on business results, measurable marketing contributions, and C-suite and cross-departmental relationships.
This report explores four critical areas for marketing management success in 2018 and beyond:
How to lean in and inspire change at the corporate level
The importance of accountability and metrics
Top technologies and data you need to succeed as a marketing leader
Obstacles in both your internal and external strategies that are holding your marketing department back (and how to overcome them)