How to Drive a Successful Marketing Strategy in 2018
4 factors reshaping marketing management, and what effective marketing leaders must do to be successful today
It’s time to bid a fond farewell to your old marketing strategy bolstered by brand messaging and lead generation. The modern marketer’s success is measured by bottom-line contribution to their organizations.
Target Marketing jumped into the pit of today’s marketing department. We surveyed our audience on the role of marketing in the new business environment, resulting in a comprehensive report for current and aspiring industry leaders that will help them best navigate best marketing management practices.
We confirmed marketing departments are responsible for more now than ever before.
CMOs and other marketing leaders must focus on business results, measurable marketing contribution, and C-suite and cross-departmental relationships. Yet, there is widespread dissatisfaction in their own marketing performance, resources and team size.
In this valuable resource, we explore four areas that will drive marketing management success in 2018:
- How to lean in and inspire change at the corporate level
- The importance of accountability and metrics
- Top technologies and data you need to succeed as a marketing leader
- The obstacles in both your internal and external strategy that are holding your marketing department back (and how to overcome them)