How Savvy Tech Adoption Can Propel Branded Content & Digital Experiences
Content marketing has come a long way. In a little over a decade, it’s evolved from a nascent marketing practice to a core marketing concern for companies that occupies serious attention and significant budgets. And while the awareness of the benefits of branded content has risen up the corporate food chain, branded content faces some major challenges in achieving its intended goals. Those challenges are often technological in nature.
This exclusive report will explore the organizational and mind-set changes needed for companies to power their branded content with technology. It will also explore how emerging technologies, such as artificial intelligence, augmented reality, and virtual reality, are reshaping content marketing.
Download this guide to learn how to:
- Assess technology needs and craft a long-term content technology strategy
- Deliver branded content to the right prospects online by embracing personalization tech
- Develop a tech stack that supports branded content initiatives and unites technologies across departments
- Evaluate new technologies that are reshaping the digital marketing funnel