Find Many Mini-Kardashian Social Influencers
You’ve all heard the story of a celebrity like Oprah or Kim Kardashian boosting a product into the stratosphere with a mere mention on TV or online. But these women have low engagement with their high numbers of followers, and the boost can be fleeting.
What if you had a great number of smaller influencers with higher engagement? A whole bunch of Kardashians, if you will?
Instead of winning over or paying for a very large celebrity, think of what it could mean for your brand to have micro-influencers, or a great number of mini-Kardashians.
Sponsored Content is content that is written by the influencer that is paid for by the brand. Typically, the publisher (the influencer, instagrammer, what have you) integrates the brand into her story’s narrative and crafts a story that would be interesting to their audience. Since sponsored content falls into the advertising bucket, a success metric like impressions is used to measure the efficacy of the advertisement.
Many brands are turning to micro-influencers who have smaller numbers but higher engagement. Micro-influencers tend to create more niche content that can be more targeted for your brand. It could be YouTube makeup starts recommending your beauty product. It could be magicians recommending your top hats. They are users of your product who have a story to tell, and weave your product into the story – with fans who engage and trust in the story they’re being told.