Energize Your Offer … and Fire Up Response
If you want to improve results for your promotions, your offer is one of the first places you should look to make changes. Offers are central to direct marketing. Strip away the techniques, formats and tactics, and you’re left with people accepting or rejecting offers. “Offer” is one of the three key elements that define direct response advertising: 1. Make an offer. 2. Provide sufficient information for acceptance of the offer. 3. Provide a means of easy response to act on the offer. When you make an offer, you’re saying, “When you pay us, here’s what you get in exchange.” Take a good look under the hood of your campaign to figure the best elements that can create the perfect offer.