Denny Hatch's Ultimate 83-Point Marketing Checklist
With over 50 years of marketing experience under his belt, this checklist is hardwired into Denny Hatch’s DNA. For the rest of us, his 83 points provide an invaluable manifesto for great marketing that gets results.
No matter if your message is running in email or direct mail, online or on TV, these rules for marketing creative, design and readability will help you boost response and ensure a profitable bottom line.
Is your copy leveraging the 7 Emotional Copy Drivers?
Do you make a personal guarantee of satisfaction?
Is your text laid out to avoid deadly Gray Walls of Type?
Do you make an offer any idiot could understand?
Peppered with quotes from some of the world’s greatest marketers, this checklist is an essential piece in every marketer’s tool kit.
“Denny, This checklist is WONDERFUL!! I am teaching an arts fundraising class at the Savannah College of Art. … In my course’s last unit, I reference you and I say, ‘Reading his blog is like having a conversation with that really cool uncle in Philly whose stories always teach you something new.’ … Thank you so much. ”
—Tom Cannon, Savannah, Ga.