Dashboards for When Marketing Storytelling Needs to Soar
Is your dashboard telling you all you need to know? Speed? Altitude? Where you are on the map? Are all indicators in the red or does it look like you’re having a smooth takeoff?
At their core, marketers are storytellers. You’re not selling the boat; you’re selling the lifestyle the boat represents. You’re not selling the pen, you’re getting the customer to buy into the story of why they need a pen.
What doesn’t always work in those stories are numbers. To use our plane analogy, the guy in the second row of the airplane doesn’t want to know what the gyroscopic pitch-bank tells you about the artificial horizon. He just wants to know you’re on the level.