Content: A Tale As Old As Time
The beauty and the beast of marketing storytelling
What does Ancient Greek and Shakespearean storytelling have to do with direct marketing today? More than you realize!
In this e-book, you’ll learn the ancient ways of storytelling—methods that will make your content lovable and as widely read as Shakespeare—and a proven, 5-step process that has been used for centuries to hold the reader to the end of a story. Plus more takeaways, including:
How Freytag’s Pyramid can give structure and flow to directionless content.
How to create emotional connection through the art of storytelling.
Proven ways to appeal to the basic human Fear of Missing Out to win hearts and customers.
A timeless framework to write compelling copy for storytelling that engages and sells.