Clue in Your Copywriter
If you’re not a member of the copywriting community, it’s likely you are business owners, product managers or marketing/advertising directors.
You are the people who provide direction and input to writers who have the important assignment of crafting messages to generate response — whether it’s a click, call or car trip to a store or event. Most likely, you are also part of the approval process.
So even though you are not a writer, you play a key role in the success or failure of the copy and content copywriters develop because of one or all of the following: