Capture Customers on the Go With Mobile Analytics Tools
You know your audience is moving. They’re online looking at your product, then float away, sometimes to return to your website. You can see in the numbers who is coming and when, but you’re not nailing down where they are in the buyer’s journey, and what’s resonating. So how, exactly, do you catch a moving target?
We know shopping on mobile devices is up, and it will be way up over the 2016 holiday season.
According to TechCrunch, reporting on a Visa study, “Nearly half (47 percent) of consumers will shop online this season, 33 percent of them from mobile devices.”
While customers are online, grab insights with mobile analytics tools. These programs automate the process of tracking what content brings customers in, what ad network they used. You can track users by location for those who are shopping your site online while in a physical store. Or use those insights to launch a new mobile campaign to catch users before they blow away.