Building Community Around a Brand
A social media community built around your brand isn’t something you can just pull out of a hat. There’s patience, building loyalty, building buzz and then supporting your influencers once you’ve found them.
It could be easier, however. You could control the branded online community on your own site.
There are a variety of tools that can help you start a social media platform on your brand site, right-sized for your budget, time and skill level.
Think about how these tools match your strategy. Who are your community members? Will membership be free or paid? Host a partner forum, an industry discussion group, or a knowledge base where customers discuss technical topics and support to one another? Compare customer community platforms and then abracadabra, you’ll have a tool to fit your needs.