Breaking Barriers to Push Notification Engagements
Leanplum’s infographic, titled “Breaking Barriers to Push Notification Engagements,” analyzes “671,587,169 push notifications between Jan. 1 and Dec. 31, 2015.”
In addition to Leanplum suggesting marketers use analytics and testing to find optimal times to send to their specific audiences, the company advised marketers to personalize notifications based on customer behavior, such as in-app activity. Then adding that information into marketing automation software so the “predictive behavior-based tools to deliver millions of mobile engagements.”
The Leanplum research provides optimal sending times for mobile push notifications in markets around the world.