Brand Protection for the 'Supa Dupa Fly'
In her challenge to the world, “Get Ur Freak On,” Missy Elliott dared rappers to be better than she, with the warning that if they came after her, they not only had to be better performers, but come up with their own stuff.
Indeed, who hasn’t come up with the brilliant product, a turn of phrase, an exceptional rhyme that will be part of you forever — while also looking over your shoulder to make sure your property isn’t copied by another brand.
Protect yourself. A smart first step would be to understand the difference between patents, trademarks and copyrights, and what it means for your brand.
- A patent is defined as “a limited duration property right relating to an invention.” Patents and trademarks are administered by the United States Patent and Trademark Office (USPTO).
- A trademark identifies and protects usage of “a word, phrase, symbol, and/or design.”
- A copyright, administered by the US Copyright Office, protects text, art and music.
In addition to those agencies, you’ll find powerful tools you can use for the management and protection of your brand’s intellectual property.
No one wants to automate the intellectual processes involved in content, product creation and strategy, but if you take care of the searching and paperwork automatically, you can use that time to get your creative freak on.