Beacons Help You Find Shoppers Ready to Buy
It used to be the way to find objects was to create a beacon on the shore warning those with a hold full of goods to stay away. Now beacons are used to track shoppers, and help them steer toward the merchandise they want.
Marketers are discovering new ways to use beaconing, the proximity-based marketing tool that connects the digital and physical worlds. Although a comparative newcomer in marketing technology, beaconing has revolutionized when, where and how retailers, restaurateurs and other brick-and-mortar businesses reach their customers.
A beacon is a device mounted in a store. Beacons emit a signal for a company’s app on any smartphone within a defined proximity. Whenever shoppers (who have opted in to the company’s app) get close enough, the company can send welcome messages, personalized offers and promotions. Use these beaconing tools to find your way with shoppers.