Banking on Trust
How Citi and Bank of America break through the noise and find a connection with current and future customers
Citi and Bank of America are two huge names in the financial services industry, and there is much to learn from what they’ve done, from credit card mailings to customer retention practices. In this whitepaper you’ll discover:
The benefits of taking advantage of the “Switching Economy”.
How Bank of America’s BankAmeriDeals benefited the bank, its customers and the merchants it partnered with.
What Citi did with one of its mail pieces to stand out in an already crowded mailbox.