B-to-C Marketing Now Made Easier With Automation
The B-to-C marketer has a totally different customer than the B-to-B marketer. The decision makers are fewer — one, or perhaps four if it’s a family car being purchased — and the per-purchase amount is generally smaller than what a business will pay.
The reasons for buying are completely different too. The B-to-C marketer knows their customers are meeting needs for specific solutions with each purchase. Those customers need “a ride to work” and not “transportation.” Those customers are putting clothes on children, not outfitting a suite of offices.
Automation for the B-to-C marketer needs to be tailor-made for those businesses fulfilling needs on the spot — or customers will go somewhere else.