Automotive Marketers in the Driver's Seat
Automobile marketers have special challenges as they try to appeal to consumers with mindsets they’ve never seen before — social media savvy post-recessioners who don’t trust pre-packaged, corporate messages.
Here are three trends helping dealerships and manufacturers drive sales and revenue: new car buyer behavior, customer loyalty and geo-targeted search. In this whitepaper you’ll learn:
What buyers of Audi, BMW, Infiniti, Mitsubishi and Volkswagen vehicles are most likely to do online in regard to their new purchases.
How Subaru uses a monthly email to build customer loyalty and stay relevant in the inbox.
How geo-located search engine marketing boosted Toyota Scion car sales 17 percent in the San Francisco area.