Agile. Flexible. Strong. The Sports Marketer's Guide to Effective Project Management
For the sports marketer today, it might feel like you’re writing the rules of marketing campaigns as you go. Not so long ago, healthcare, as an industry, followed it’s own rules that were separate from consumer models, and often there was no real push for cohesive marketing at all. Your predecessors in the health industry weren’t building the same type of marketing outreach as you’ll need to infuse the organization with success. And that success is built upon effective project management.
So where do you get the best project management models to follow for healthcare marketing campaigns? Today’s successful healthcare organizations are taking their cues from traditional business models. This is in evidence in every facet of the organization, from customer service through revenue cycle management.Your marketing campaigns will not only work to tie all of the departments in the organization together with a cohesive voice and shared, ready data, it also reaches your healthcare consumers on every level for real and effective engagement.