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By Invitation Only Retail Roundtable Dinner Event Presented By: Retail Online Integration
Join Us At The Union League Club 38 East 37th Street, New York, NY 10016 Tuesday October 29th, 2013 6:00 P.M. - 9:00 P.M. RSVP NOW
 
 
THE SECRET TO MANAGING MULTICHANNEL MARKETING
How you need to focus your efforts for 2014

Direct mail, television, email, search, social media, online display ads, mobile, local, micro... There are more direct marketing channels today than ever before, and seemingly fewer marketers on staff to approach them all. It's a challenge every marketer is facing, and one that our panel of executives has each tackled themselves. Hear how they…
  • Decide which channels to market in
  • Evaluate and test new channels
  • Know it's time to reduce spending in a channel that has worked
  • Allocate and integrate their marketing teams to cover the channels
  • Evaluate the metrics to tell if it's working

RSVP

Please join us for this exclusive, complimentary lunch and take the opportunity to network with our speakers and other marketing experts like yourself.

11:30am-12:00pm
Registration, Cocktails & Networking


12:00pm-1:15pm
Lunch and Roundtable Discussion


1:15pm-2:00pm
Dessert, Q&A and Mix and Mingle
 
 
  Jen Knox Sandy Carter Dane Grams Esther Janssene Frances Barfoot  
  Jen Knox
Vice President
SAP
Sandy Carter
General Manager
IBM
Dane Grams
Director of Direct Response
Human Rights Campaign
Esther Janssen
VP Marketing Performance
Citi Mortgage
Frances Barfoot
Vice President of Commercial Strategic Marketing and Marketing Communications Manager
Chubb & Son
 
  Thorin McGee          
Thorin McGee
Editor-in-Chief
Target Marketing
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