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  Dear [FNAME],

Now that there are more fundraising channels than days in the week, fundraisers are understandably desperate for a comprehensive, up-to-date guide on how exactly to run today's multichannel campaign.

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.

In The Art & Science of Multichannel Fundraising, from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 120 pages. Check it out here!

First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:
  • Choose the right channels for your campaign
  • Develop creative that works across multiple channels
  • Revitalize the direct mail component of your multichannel mix
  • Make sure email plays its increasingly important role perfectly
  • Seamlessly integrate mobile marketing into the fundraising campaign
  • And much more
Second, in 8 robust case studies from organizations like Haiti Relief Campaign, Children's Hospital of Philadelphia, and Arizona Humane Society, find out the secrets behind multichannel fundraising campaigns that worked.

Order now!

If you're a fundraiser, I'm very confident that this will be a guide that you'll love ... and use, early and often!

Ethan Boldt, Chief Content Officer, DirectMarketing IQ

DIrectMarketingIQ, 1500 Spring Garden Street - 12th Floor, Philadelphia, PA 19130
www.directmarketingiq.com (P) 800-777-8074
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