Zapping Suggested Videos: The Pesky Gremlins of YouTube
If you post videos on your website that are embedded from YouTube, you ought to pay attention to what happens when your video ends. Unless specified otherwise when you uploaded your video, when your video is finished, YouTube automatically suggests other videos. They might be other videos from your channel (probably a good thing). They might be a competitor’s (not good). Or they might be the type of video you don’t want your company to be associated with (potentially horrifying).
So today I share the simple steps to eliminate those pesky suggested videos at the end of your video on YouTube. In my experience, once you’ve changed this setting in your YouTube channel, it sticks for all future uploads; but I check it every time I post a new video to verify.
Step 1: When you’re logged into your YouTube channel, click the “Share” button under the video image.
Step 3: Then click the “Show More” button as shown here:
Step 4: After clicking “Show More” from Step 3, the page expands. Look and see if the “Show suggested videos when the video finishes” box is checked, as shown in the screen grab below. If it’s checked, uncheck it.
If you already have video on your website that is showing suggested videos, and you’d like to suppress them, then insert the instruction string, “rel=0&” into the existing embed code. But be very careful that you insert it exactly at the correct point — just before the instruction string, “showinfo=0” and with no spaces.
Or copy the updated embed code with “rel=0&” from YouTube and use it.
By making this change, you won’t lose any views. You’ll simply now show your video without YouTube suggesting other videos at the end.
Gary Hennerberg’s latest book is “Crack the Customer Mind Code: Seven Pathways from Head to Heart to YES!” is available on Amazon. For a free download with more detail about the seven pathways and other copywriting and consulting tips, go to Hennerberg.com.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.