You Know Your Mobile Customers Better Than You Think
Extend Your Knowledge of Your Customers
Using Mobile Messaging in your retention marketing doesn't have to be a one-way conversation. In addition to tying in what you already know about your customers within your CRM or loyalty databases, you can gain insight from the SMS interactions as well. An integration between your back-office systems and your SMS provider can push new data points into your database that round out your customer profiles and lead to additional re-marketing opportunities.
There is a lot that can be done with the information that is collected about customers within a CRM system. While this data can be a great resource for things like consumer segmentation and establishing marketing strategy, it can also be leveraged real-time on a very personal level. Leveraging this data via SMS or other mobile engagements can lead to greater results through right-time, right device, and the right-message that walk the customer down the path to purchase.
As brands continue to evolve their mobile marketing strategies through more personalized interactions, they will be able to build stronger relationships, increase engagement and drive loyalty.
Mobile is going to continue to grow as will its use as a way for brands to interact with their customers. However, the mobile device is far more personal than your email inbox. Fortunately, there are ways to implement a mobile marketing strategy that delivers relevant information that your customers want to receive. By understanding how your customers want to engage with you will help you build loyalty and in turn, help you see faster returns on your marketing investment.
Greg is a 12-year mobile industry veteran and vice president of mobile solutions at Hipcricket, Inc., where he's responsible for the vision and strategy to deliver consumer experiences that increase mobile engagement and lifetime value across mobile messaging and advertising, mobile websites, social media and branded apps