Writing Effective InMail and Sales Emails: Don't Ask for the Appointment
- Validate the idea of a discussion about his solution
- Invest time in learning about his service
- Understand his competitive advantage
- Refer him to the best decision-maker
- Consider a "free analysis" (a proposal for his services)
- Invest time on the phone with him
This is a common (yet ineffective) approach to writing LinkedIn InMail messages.
A Better Approach
The goal of an effective InMail message is NOT to get a meeting or any of the above bullets. If you try to force these you'll fail. This is what kills your LinkedIn InMail response rate.
Instead, use an InMail message to provoke a "Can you tell me more?" response from a potential buyer. Use the chance to push on a pain—or surface an unknown fact—that the entire decision-making team will applaud you for.
Get on the radar of all decision-makers by asking for permission to facilitate, not discuss need.
Remember, the idea is to present information (content) that helps groups of decision-makers set aside differences, identifies common ground and prioritizes next steps (in the decision-making process).
An Effective InMail Template Example
Here is an effective InMail template for you to try. Let me know how it works for you? Seriously, let me know. Get in touch in comments or email me.
How are you adding new capability to your ______________ [insert area of business your product/services addresses] at any time soon or in future? I work with organizations like ____ [prospect's business] to make sure ________ [goal].
Would you like to quickly explore, via email, if a larger conversation makes sense? Please let me know what you decide, Sam?
Thanks for considering,
Remember, be creative. You don't need to stick with this template verbatim. Make the tone sound like you. Adjust it. Please get in touch in comments or email me with the results this approach produces for you!