Why You Aren't Getting Appointments on LinkedIn
Do you have prospects who are not yet aware that your solution exists? If so, they are probably happy with what they have in place. Or maybe your prospects are too scared to abandon or switch from what they have in place.
Or they may just plain not care about making any change whatsoever. It's not worth the risk. In these cases you're forced to attract customers in a "pull" manner.
Plan for What You Want: Curiosity
Attracting clients to you is mostly about deciding in advance what details to hold back (that the other side wants the most). Then, alluding to it in a seductive or provocative (yet credible) way. It's this structuring of how you "say what you say" that sparks customers' curiosity.
Often times clients want "the how." So by letting out just a little of your very best stuff each time it's your turn to speak you create more questions about yourself ... or your thing (what you sell).
This keeps the other side asking you rather than the other way around. This ultimately creates a moment in time where the potential buyer realizes, hey, you are worth a larger time investment.
Just like that first date: You'll get asked for your phone number or to meet again. But none of this happens without having a plan.
What do you think? What's your plan?