Why SMS Will Be Your Mobile Workhorse and 5 Ideas to Get You Started
Mobilize Your Loyalty Program: Begin building your list of mobile numbers and send timely, relevant messaging to your customers. This can include special mobile-only offers, promotion opportunities, sales, new product or service offerings.
The more you can personalize these messages, the better. Many of you may already have some sort of loyalty program in place. I'm not asking you to do something totally new. Just add SMS as a component of the loyalty program to bring loyal customers back with relevant, high-value messaging.
Mobilize Your Coupons: Target, jcpenney and Bed Bath & Beyond are great examples of this. Each and every week, these businesses send mobile coupons to their mobile databases. It's fast, cost effective and convenient for the customers who prefer to receive these offers to their phones. They just bring their phones to the store and redeem their mobile coupons at the point of purchase.
Eliminate No-Shows: Does your businesses depend on filling appointment slots? Doctors, Lawyers, Salons, etc. rely on filling appointments, but what happens when your customer misses an appointment?
Let me guess, you don't charge for no-shows? Some estimates state that missed appointments for a single physician can be as much as $150,000 in lost revenue and additional labor costs. Multi-physician offices are even more drastic, estimating no-shows in a single year resulting in losses of over $1 million.
So how can SMS eliminate no-shows?
Why not send an appointment reminder via SMS within an hour or two prior to the appointment? Include a number for those who have to cancel. Better yet, let them reply to the message so that it updates your appointment software.
Oh no, someone canceled! Send out a message to your database to fill that last-minute appointment.
If you're a salon, restaurant or massage therapist, you can send a message to your customer SMS list offering a savings opportunity to the one that fills that appointment slot.