Why SMS Will Be Your Mobile Workhorse and 5 Ideas to Get You Started
Highly Targeted: Because buying lists is a no-no when it comes to SMS, you have to build your database of loyal customers. Being a permission-based marketing vehicle, your customers have to opt in to receiving these messages from you.
Yes, that means they essentially raised their hands and said, "I'd like you to connect with me on my most personal device." The next best thing in my mind is if your customer invites you over for dinner. Mmmmm ...
Cost Effective, Considering the Return: For all you marketing folk, this means Return on Investment (ROI).
SMS is way more affordable than you think. Many of you still spend a good part of your budget on direct mail. Again, it has its place in your marketing mix. But look at some of the costs associated with direct mail: You have postage, shipping, mailing lists, printing, packaging/fulfillment etc.
Direct mail depends on your volume. But, at the end of the day, you could be spending 20 cents to more than a dollar per piece. SMS could cost you pennies per message.
As a small business, a Yellow Pages ad could cost you up to $4,000 per year. Yes, people (especially older demographics) do still reach for their Yellow Pages when they need a business in a hurry, but it offers little to no engagement or tracking.
Depending on the size of your small businesses, incorporating SMS into your monthly budget could run you $25 to a few hundred bucks a month. The level of return will far outweigh your older, traditional media vehicles.
OK, so you're sold on adding mobile to your marketing mix. Congratulations, it was a wise decision, trust me.
Here are 5 ideas for you to get started with SMS this year.