Why an “Hour a Day” Doesn't Work on Social Media
You're consistent. Diligent. You spend your hour a day on LinkedIn, Facebook, Google+ or Twitter. And then you get back to something that might actually generate a lead or sale. Like cold-calling. You know, that "dead" strategy that is difficult these days—yet still gets you paid!
Being consistent with social media is not working.
For most of us, there are too few leads coming from being diligent. So why, then, do you continue to post updates, share content, re-tweet?
Maybe you still believe in LinkedIn or Twitter and realize success (at anything) requires diligence. That's true. Good for you. Or maybe because your boss expects you to—and you continue despite the lack of outcomes.
Despite having a reliable process. This process.
Having a Process Always Gets You Paid
Can't find time for social? Don't want to invest time because of lack of results? Your process is wrong. Stop focusing on being consistent. Instead, get a few small results, then build on them.
Be diligent. Be consistent. Most of all, be sure you have a chance at getting early results that you can build on.
Let's be honest. Getting early results is all that matters. This isn't about doing things to feel accomplished or satisfy management. Time investments on social media should pay you in these terms:
- more appointments in less time
- moving through your prospecting list faster
- leaving fewer voicemails
- less time asking for demos—more time giving demos to pre-vetted leads
How can you get these kinds of early results? Follow a proven, effective system.
- Attract Attention by saying something bold, new.
- Spark Curiosity in what you have to say by holding back details.
- Provoke Response by using words that trigger immediate reactions.
The Process Must Make Sense to You
Don't just follow a system blindly. Make sure YOU believe in the system. Most of all, make sure the approach you use has a high probability of paying off—producing want you want in the near-term.