Why Engaging Passionately Fails Us (and What to Do Instead)
"The experts" claim passion is the key to a successful B-to-B business blogging strategy. They say results will come when you show customers you care in LinkedIn groups and give away your best advice. But this advice is misguided. Caring and giving are merely costs of entry. Process is the force multiplier.
Process is at the heart of effective business blogging and using LinkedIn for lead generation.
So how can you make "the doing" of blogging and generating leads on LinkedIn systematic—yet free-flowing, enjoyable and effective?
In my experience and research, mixing passion with structured diligence is the answer. Creating a way to use technology that feels effortless and scales our time. Ok, let's quickly explore what the heck that means and how to get going on it.
The Passion Myth
If all you do is "write from the soul," pour your deepest passion into it and give away all your best advice what's the result? I'll tell you what the result was for me, for the longest time.
(Insert sound effect: crickets)
I suffered myself from investing time in having passionate monologues online. As an author and trainer, I spent years doing the research. What works at generating new business with a blog and LinkedIn is striking a balance between passion and process.
Ignore anyone who says or implies, "blog passionately and the results will come."
No they won't. And if they do it won't be because of your passion.
Ok, ok. Nothing great ever materialized without passion. But creating sales on social media depends less on passion and more applying a systematic approach—out of habit.
Does that mean you need to suck all the fun and passion out of what you write? Heck no.
The Yin and Yang of Business Blogging
By striking a balance in your blogging you'll discover a faster, easier, more enjoyable way to get leads and sales.