Where Are the Marketing Whiz Kids Hiding?
And while I take inspiration from the wide range of people I see in marketing, those who are my peers and younger always fascinate me the most with some of the ways they push boundaries, innovate and take risks.
Now, I know there are plenty of other folks in the industry — who wouldn't be considered marketing "whiz kids" — doing wonderfully cool things in the space, (and that's awesome!) but I sometimes feel their accomplishments outshine the younger set.
It's simply because they have the years of expertise, experience, exposure ... sometimes it's hard to notice the new kids when the other stars are shining so brightly.
But now we're going to take the time to make sure young, rising stars are given their place. Every year we anoint someone as our Marketer of the Year, but this year we're also looking for nominations for visionaries, and my favorite, rising stars.
Call them brilliant young minds, or call them "Up-and-Comers" like Thorin did in his blog post last week. The bottom line is this: We need your recommendations! And we've made it easy with this handy dandy survey.
Not sure what designates a rising star (or marketing whiz kid, as I like to say)? Well this is how Thorin described them:
An Up-and-Comer, to me, should be someone who’s really having a greater impact on the company and the marketing department than their years would indicate. That person probably came into the company with a skill set (perhaps on social media, or video) that other members of the staff just don’t have, or at least don’t have in that same way. We’re looking for marketing wunderkinds, but we’d consider a Nancy Drew.