Verbify! Verbify! Verbify!
And lastly, ask each of your brand ambassadors to note the verb that best describes their contribution to your brand on the final sticky note. Jim Collins advocates being sure organizations have "all the right people in the right seats on the bus." As their leader, do you know what verbs each of your key contributors bring to your brand creation? Are they Innovators? Dreamers? Doers? Revolutionaries? Analyzers? Thinkers? Tinkerers? What does your brand require of its people? What might be missing? Do you have the right mix of leaders on board to fully and purposefully live out your brand verb?
Nike inspires athletes of all shapes and sizes (and the company lovingly declares that if you have a body you are an athlete!) to find their greatness. I encourage you to do the same. Find your brand's greatness by taking a few moments to verbify your brand, your products/services and your people.