Verbify! Verbify! Verbify!
And lastly, ask each of your brand ambassadors to note the verb that best describes their contribution to your brand on the final sticky note. Jim Collins advocates being sure organizations have "all the right people in the right seats on the bus." As their leader, do you know what verbs each of your key contributors bring to your brand creation? Are they Innovators? Dreamers? Doers? Revolutionaries? Analyzers? Thinkers? Tinkerers? What does your brand require of its people? What might be missing? Do you have the right mix of leaders on board to fully and purposefully live out your brand verb?
Nike inspires athletes of all shapes and sizes (and the company lovingly declares that if you have a body you are an athlete!) to find their greatness. I encourage you to do the same. Find your brand's greatness by taking a few moments to verbify your brand, your products/services and your people.
Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at firstname.lastname@example.org.