What Is Social Selling and Where Do I Start?
"You learned how to use the new tool ... to reach out to people you could never have dreamed of reaching ... and get a face-to-face meeting with the ones who qualified."
Today, tele-prospecting success has little to do with phone technology. It has everything to do with your telephone speaking technique—your conversational system.
Just the same, you don't need a social media strategy today. You need a practical, repeatable process to increase sellers' effectiveness (productivity) and make their output more predictable ... using social media platforms.
Systems work for you. You don't work for systems!
So don't let gurus trick you into feeling like a laggard. Don't let me catch you throwing money at sales trainers claiming buyers are fundamentally revolutionizing the way they buy. Focus on ways to:
- Get buyers to respond and qualify faster, more often, and
- Turn response into dialogue that leads to a sale—faster, more easily
Good luck. Let me know how I can help!