What Do Social Media Marketing and Weight Loss Have in Common?
Scams, lies and half-truths. They're the staple of so-called gurus and a real problem for people trying to create tangible, measurable outcomes. Whether it's losing weight or producing leads and sales, your success relies on ignoring tempting short cuts, forming better habits and not caving to everyday pressures. Believe it or not, tuning out advice that will not work is an easy task when it comes to social media marketing.
Stop the Insanity!
"It's official. It's now impossible to keep up with the irrelevant data, false claims, illogical conclusions, and plain bad journalism associated with positive claims about social media," says Robert Bacal, CEO of Bacal and Associates.
It's hard to not feel just like Bacal. The din of misinformation is a major hurdle for our businesses. We're constantly being told "do this, do that, but not like this, this way." Then everything changes.
The mountain of contradictory advice emanating from the weight loss industry finally caused the iconic weight loss diva, Susan Powter, to yell "Stop the insanity!" Sure, Powter cashed in but that's precisely the point. It was a stroke of marketing genius. Hers was the "anti-insanity" answer.
Step 1: Recognize Lies
Losing weight and making social media produce a lead or sale have a lot in common: Charlatans selling short cuts to people who need to create change in their lives. Trying to make Facebook, Twitter, blogging or YouTube produce a sale can feel just as hopeless as trying to lose weight. Think about the constant stream of contradictory advice you get in both cases.
First, we were told if you want to shag the extra baggage you've got to cut calories. Then, more recently, we were told calories have little to do with weight loss. Remember dietary cholesterol? First it caused heart disease, then it didn't.