Using Video Production as Part of Your Customer Retention Strategy
How strong is your relationship with your customers? Do you have a customer retention strategy in place for your business? What are you doing to maintain your customers loyalty?
These questions are extremely important, and it's up to you to come up with ways to maintain a healthy system designed to keep your customers and help them grow with you not against you. These hints will give you some fresh ideas that you might not have considered to plan on growing your client retention.
Video is a tool designed to communicate with your customers. If you follow the statistic "80 percent of your future revenue will come from 20 percent of your current customers," you know that the greatest part is to keep your customers happy so they keep coming back. The best way to preserve your clients is to keep them engaged. You can keep your clients engaged by offering new videos about your product or service. Be careful not to over due it with the social media. People will get angry if you spam them out on Facebook and the like. Thinking of new ways to communicate to your clients is a big responsibility, but with a few solid ideas, you can give your customers a dose of encouragement and keep them wanting to know more about what you can provide for them.
Video can be a great answer as it's good for promotions, technical issues, special discounts, customer appreciation, etc., etc., etc. Keeping the client engaged is one thing, but the end goal should be to keep your clients devoted to you and your brand. Video allows you to communicate with the message you want them to receive while sending that message to more of your clients. Although this can never take the place of the human element in communication, it can be a terrific alternative for when you need to send the message to the masses.
If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,
Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.
Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called "Families of Deployment".