Use Social Media Content to Boost Sales
Want to boost your sales? Try using social media content to support the purchase process, aid search optimization and provide customer service because regardless of where consumers ultimately purchase, at least one-third of them start shopping with online research, according to AMP Agency’s Inside the Buy research. Therefore, it’s critical to persuade prospects with the information they need to buy from your organization. Social media-enriched content is useful at every step of the purchase process to allow shoppers the ability to experience your products more fully.
Here are six examples where social media content helps boost sales by providing prospects with useful, credible information:
1. Product information. Instead of terse product specifications written for search engines, deliver content written for humans that answer questions your prospects and customers want and need to know about your products before they decide to purchase. Social media will show and tell the content for your offering, helping consumers to better understand your products.
2. Add videos to give customers a 360-degree view of the product. Integrate photographs to show consumers how the product will look when they get it home. Show them how to put together clothing outfits or furniture layouts. Provide product instructions, shopping lists and patterns using blog posts or PDFs. The goal is to help consumers buy and use the product.
3. Customer reviews. When it comes to product reviews, it’s not about you! Consumers trust their social circle, including family, friends and other consumers, not your marketing. Since customer trust is gone, if you don’t provide product reviews, prospects will leave your site to find them on third-party sites like Amazon or one of your competitors.
4. FAQs (aka frequently asked questions). Many retailers overlook using this underutilized content area as a social media content treasure trove that can support sales and reduce customer service inquiries. Ask your customer service representatives for a list of common inquiries and answers that can be posted on your website. Include product descriptions, purchase process information and post-purchase questions.