What Type of Google AdWords Campaign Is Best for You?
Once your search and/or shopping campaign is working well, then expand to the display network to get in front of potential customers while they are surfing the internet. Also, if you have the resources to create a pre-roll video ad, then the video network is a great opportunity because there is still very little competition, which means lower ad costs.
Regardless of which networks you choose, be sure to test different ads and landing pages for each campaign. Just because one ad and landing page combination works well in the search network doesn’t mean it will work well in the display network, and vice versa.
Want more Google AdWords tips? Get my Ultimate Google AdWords Checklist.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.