Two Summer Must Dos: Play and Play On!
It's August. Have you taken any time this summer to play in your brand? To even play at all? Remember the days when you didn't need a reminder to play? When, as a child, you just may have left the house for hours at a time and rode your bike or played kickball or went to the pool or beach or woods or played Monopoly or read under a tree. Long stretches of time went by without schedules, watches, computers, without anything at all plugged in around us. You certainly didn't need to be told to set up a play date. Playing came as naturally as breathing.
Nowadays, there are serious adult-level articles, books and TED talks encouraging us to play. Experts from the fields of research, creativity, management, innovation, medical, education and human relations all want us to set up play dates. They want us to take play seriously. They remind us how important it is to unplug and unwind. To detach. To disconnect. To pause and be. To give our multifunctioning, always-on brains a rest. These experts nudge us a step further and call play a necessity. A must do for long-term vitality, for peak performance. Samuel Johnson believed, "All intellectual improvement arises from leisure."
We don't quite believe it. Or, we believe it but we think it's for everyone else but us. Or we nod and agree and think yes, it is valuable for us, but we just can't get to it right now ... and then right now becomes three months from now which becomes six months from now ... which becomes well, like never, not this year!
Perhaps we need a permission slip ... a permission slip not to read or listen or intellectualize about play but to actually play. To catch up with our souls, to feed our imaginations, to simply rest and be. DO IT! Mark some days off to be totally off. Soon. This month! Then do something not related to business at all. Whatever that brings you joy. Do it all slowly. Let the work brain rest. No business books, articles, videos. Nap. Stroll. Wander. Daydream. Journal. Paint. The "whatever" does not matter. What matters is actually doing it. And soon matters. Ralph Waldo Emerson wrote, "It is a happy talent to know how to play."
We must develop this talent so that we will have the capacity to ...
Our business lives are demanding. Brand leaders must be on their A games day in and day out. Without recharging our batteries, we may get winded ... or worse ... we may lose our passion. There comes a time when we might need a reminder to keep in the game, to play on. Missy Park, Founder of Title Nine, knows the value of staying in the game. Take a peek at the letter of encouragement she recently shared with her customers:
So, before this summer wraps up, give yourself a gift: take some time to play. There'll be plenty of time to play on soon enough!
Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at firstname.lastname@example.org.