Trending: Consumer Review Sites Leverage Content, Social, Search Marketing
Stockwell concludes, "Once you have traffic coming to your site based on superior content, the opportunities are endless. Similar product or service review websites have went the advertising model and sell banner ads on their site for revenue potential. Others charge monthly membership fees. There's many ways to monetize the traffic."
Bottom line: There's a way smart online marketers have turned leveraging quality content into a win-win situation that benefits its target audience, as well as generating revenue.
And the vast space on the Web is wide-open for more to jump on the bandwagon and carve out their own slice.
Marketers in most any industry can take something away from this online strategy and see how the fundamental principle can be incorporated it into their online marketing mix ... because content will always be king, and consumers will always be curious.
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].