Trending: Consumer Review Sites Leverage Content, Social, Search Marketing
If you're an Internet marketer, you know there are several online channels you can leverage without paying upfront for advertising, such as some banner ads or pay per click.
Three online channels that are super-hot and showing no signs of slowing down include content marketing, social marketing and search marketing (organic).
Each of these online channels have one thing in common: They all maximize content.
My view has always been that with relevant, useful, valuable and actionable original content, you can't go wrong. It will always work with the search engines, despite constant algorithm updates.
This is the core philosophy of my "SONAR Content Distribution Model," but also has become more commercial- and consumer-driven with the use of product review websites.
A recent study shows 47 percent of consumers indicate the Internet is their favorite place to shop, and U.S. e-tails are anticipated to hit around $370 billion by 2017.
With all this Web surfing and shopping, it's no wonder consumers are becoming more savvy.
An emerging trend in digital marketing is consumer review sites. These sites are populated with pages and pages of unique, relevant content that's beneficial to the consumer. It's unbiased. And has the main focus of harnessing the power of its content with the search engines, as well as social marketing outlets.
The website's pages are crafted with targeted keywords based on the products or services being reviewed—many well-known brands—and honest feedback. Then it's good 'ole inbound marketing tactics, such as online press releases, article marketing, content syndication, search marketing and social marketing that drive consumers to the product review website.
The pioneer of this ingenious online marketing tactic was Cnet.com, which was founded in 1994. They have been reviewing electronic and tech products for years.
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].