Top 3 Mistakes to Avoid When Blogging to Generate Leads
This wasted my time. I was literally writing great articles that nobody would ever read. Ouch.
Even more frustrating, sometimes Google does rank our articles—yet nobody clicks. Ugh!
So here's the fix: Invest time in getting ranked on page 1 or 2 first. THEN, monitor for visitor traffic ... and THEN tweak to optimize lead generation from your post.
I don't recommend writing total crap. However, take the pressure off. Write, first, for search engine ranking. Use an effective blog post writing template (that generates leads) but don't over-invest your precious time.
Here's how to get into the habit. For example, let's assume you:
- completed keyword research—you know what customer pain, fear or goal you'll address in your post;
- understand and practice the 3-step system summarized in No.1 above; and
- know how to make an effective call to action and are ready to earn leads.
You know how to get prospects to your site and what to do with them once there. You're armed and dangerous. You can earn attention with magnetic headlines, get prospects to read and act on your post.
This blogging system is quality-intensive. But it can be a trap!
It's very easy to over-invest time in a post that nobody will ever read. So write to get found in search engines first. Be diligent about structure (for search engine and human discovery). However, don't over-do it. Wait.
Protect your time investment. First, write to be discovered. Don't neglect proper form but don't over-invest in polishing ... optimizing it for peak lead generation performance. Good luck!