Top 10 SEO Trends for 2016
10. Mobile website optimization will surpass desktop optimization.
Mobile Internet usage outpaced desktop Internet usage more than two years ago, and since then search algorithms have been shifting to reflect users' priorities. We predict 2016 will be the year that mobile website optimization in certain industries will matter more than desktop optimization for overall SEO strategies. It's not just website presentation that's driving this seismic shift — it's also the rising importance of apps and social media. Expect mobile optimization to not only surpass desktop, but to eventually leave it in the dust.
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Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.