Top 10 SEO Trends for 2016
How people use the Internet is changing, and SEO experts must evolve to stay relevant. Last year was defined by the rising importance of mobile website optimization — and while that trend will continue, expect social media, apps and Google advancements to make increasingly large impacts on the SEO industry. Technology is moving at breakneck speed. That's great news for ambitious businesses, but bad news for folks who'd prefer to maintain the status quo.
Looking ahead, we predict these 10 SEO trends will set the tone through 2016:
1. Quality video content will become more valuable than written content.
Content is king, right? Until now, written content has been the gold standard. Going forward, though, video content will become increasingly important, and 2016 may be the year it surpasses written content. That's because video content — which can take the form of videos, animations, dynamic infographics and more — is much more engaging and shareable than text.
Not only are videos taking over social media and many of the most popular apps, but Google is also experimenting with embedding video ads within search results. The bottom line is that social media and mobile devices are the driving force in online interaction, and social media prioritizes user experience over traditional SEO signals. That's why video may get a leg up.
2. Search queries will change as more people search the Web by speaking into their phones.
When searching Google for running shoes, a person might type "running shoes men" or "trail running shoes" into the search bar. But that same person would likely make a completely different query if speaking it aloud: "Find running shoes for men in Seattle." Siri, Cortana, Alexa and Google Now — the digital assistants that are built into new smartphones — are changing the nature of online search queries. As a result, content that contains more colloquial and conversational long-tail keywords are more likely to be rewarded by Google's ever-evolving algorithms.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.