This One's for the Moms: A Mother's Day Swipe File
Yesterday was Mother’s Day, and as is usually the case with holidays and special events, my inbox didn’t let me forget it. (Not that I would have anyway … love you Mom!) While we’re all sufficiently brunched and flowered out, let’s take a look at six of the best Mother’s Day themed emails that I’ve come across in the last few weeks.
From: Broadway Boosters
Subj.: Happy Mother's Day from Golde
Why I like it: Partly because of personal bias; Fiddler on the Roof just happens to be one of my favorite musicals of all time. But this email was a winner anyway. The nice little video from the musical’s matriarch was a sweet and clever way to tie in the holiday and promote the show. The design and personalization are keepers too.
Subj.: Keep Calm and Shop for Mom
Why I like it: The whole "Keep calm and _______" meme is honestly a few years stale, but I give this one credit because it's so catchy. Extra points for the simply pretty art and the creative sale itself.
Subj.: Have You Bought Your Mother’s Day Gift Yet?
Why I like it: I love guilt-trippy reminder subject lines, they're so to-the-point and effective. The clincher: "9 Perfect Mother's Day Gifts Under $20" is sure to get those click rates high.
From: Charming Charlie
Subj.: The flowers your mom really wants!
Why I like it: I love an email that judges other emails. As a matter of fact, I did receive no less than 20 emails from flower services in the days leading up to Mother's Day, and you'll notice none of them made this post. Most just felt a little uninspired, same old. Charming Charlie assumed this would be the case, and took the opportunity to one-up them in this tongue-in-cheek promo for floral necklaces. And hey, they're right — my mom would like this more than flowers.
Subj.: Send Mom Some Love
Why I like it: Speaking of flowers, Hallmark made use of them in this cute, colorful, cartoon design. Of course Hallmark is in its element during sentimental holidays, so it's no surprise they came through on their Mother's Day campaigns. Definitely a smart time to offer a good deal for their eCards subscription service. I had to cut the image off, but the email also showed thumbnails of some of the Mother's Day eCards you can find in their collection, a convenient way to show rather than tell readers why they should sign up.
Subj.: Everyone and their mother will love this
Why I like it: Okay first of all? That subject line, though. Cmoooooooooooon the puns are my weakness. Next — that present graphic is actually an animated gif, very nice touch. The copy is good, and the link to a curated Mother's Day Collection is good. There's not even a special deal involved here but they've got me clicking through anyway.
That wraps up my mini-swipe collection for today. I want to wish all the moms a truly fab belated Mother's Day. If you got nothing else from this blog post, at least you now have a nice little collection of emails you can forward to any forgetful or procrastinating kids who might need an idea or a reminder of what they might owe you. You're welcome!