The Most Important Digital Marketing Goals and Tactics for 2018
As we’re putting a bright holiday bow on the year that was, most marketers have put some thought into what they need to do in 2018. Here’s what some see as the most important digital marketing goals, challenges, tactics and more for the year ahead.
This data comes from Ascend2’s “2018 Digital Marketing Plans” survey summary report based on responses from 271 marketers in November 2017.
93% Increasing Digital Budgets
One key finding of the Ascend2 research is that digital marketing budgets are overwhelmingly going up. A combined 93 percent of respondents are seeing budget increasing at least marginally, and 41 percent are seeing significant increases.