The Complexity of Loyalty
If you're going to design and run a loyalty program, keep it simple. That way I can be clear on what you want me to do, and, if I like your product or service, keep doing business with you. No ifs, ands, buts or MQMs.
P.S. If a reader has figured out Delta's system and can explain it in layman's terms, please send me an email. Perhaps I'm missing out on owning my own private jet ...
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.