The Best Brand Gift Ever!
7. The gift of holding back ... a permission slip for more B+s. Must everything be done to an A+ perfection level? Pick and choose those activities that really warrant this kind of energy. Challenge yourself to not be an honors student in all you do. Award-winning author Anne Lamott had to remind herself in midlife that "a B+ is just fine."
8. The gift of less ... hit that delete key more often. Do we really need (or have time to read) all those subscriptions? Must we? Find satisfaction in architect Ludwig Mies van der Rohe "less is more" philosophy. Go ahead—delete, unsubscribe, edit, curate. Whatever you have to call this process, just do it.
9. The gift of simplicity ... now. Years ago naturalist and poet, Henry David Thoreau warned us: "Our life is frittered away by detail ... Simplify, simplify, simplify!" Alan Seigel updates that sentiment for brand leaders in his book: Simple: Conquering the Crisis of Complexity. Perhaps it's time to give yourself and your brand the gift of a serious simplification process.
10. The gift of benign neglect ... just ignore it! Do we really have to have a multiplatform constantly clean inbox? Who cares? What's the point? Mani S. Sivasubramanian, author of "How To Focus - Stop Procrastinating, Improve Your Concentration & Get Things Done - Easily!" writes: "Information overload (on all levels) is exactly WHY you need an "ignore list." It has never been more important to be able to say "No."
11. The gift of checking back in with yourself ... so, what matters now? In her book "Fierce Conversations," leadership development architect Susan Scott suggests people change and forget to tell one another. That is true. Sometimes we even forget to tell ourselves. What has changed for you or your brand? Your energy level? Your tolerance? Your interests? Your competition? Your customers? What needs revisiting so that your yeses are truly yeses and your nos are truly nos?