SEO 101: The 3 Keys to Rank No. 1 in Google
Social media is also becoming an increasingly important factor. Page referrals through Facebook, Twitter, and other social media outlets are now weighed heavily in the new Google algorithms. In fact, some experts believe that social media signals will soon outstrip web links as the No. 1 factor in determining your domain reputation.
What Does All This Mean for You?
As Google continues to roll out new algorithms and updates, some SEO ranking techniques will disappear, and new ones will be developed. What will never change, however, is the importance of creating excellent content.
Rather than attempting to "trick" Google into giving you higher rankings than you deserve, focus on creating content that is worthy of being ranked No. 1. Add new content frequently, spruce up old content that has seen better days, and make quality your number one goal. This simple policy will help you weather any storms and ensure that your site receives high rankings for many years to come.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.