SEO 101: The 3 Keys to Rank No. 1 in Google
Mark Twain was only half joking when he said, "If you don't like the weather in New England, then wait a few minutes." Growing up in Massachusetts I distinctly remember days when one minute it would be raining or snowing, and the next minute it would be clear skies.
In other words, the weather in New England is a lot like Google's algorithm; It's constantly in flux, and it can seem nearly impossible to stay on top of all the updates. Whether you are new to SEO (search engine optimization) or your rankings have recently slipped, you might have gone looking for answers only to become overwhelmed by all the conflicting advice. If you are feeling frustrated and confused, don't worry because you are not alone!
Fortunately, no matter how many new updates Google rolls out, following the fundamental best practices of good SEO should keep you ahead of the power curve. Here are the 3 steps to achieving and maintaining a spot at the top of the rankings.
No matter what else you do, choosing the right target keywords is the most important step for your success. Begin your research for free with the Google AdWords Keyword Planner. As you study the available keywords, look for the ones that best meet 2 separate but related criteria:
- A) Search Volume: This refers to how many people are searching for that particular keyword. A higher search volume means more potential eyeballs for your page.
- B) Relevance: You want to focus on the keywords that draw customers who are ready to buy. Later, you can expand your reach to include "tire kickers," or prospects who are in the early stages of considering a purchase. But for now, you want to bring in people who want your product or service today.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.