The 3 Habits of Successful Social Publishers
Think about it in your own experience. Ever download a paper only to become part of an irrelevant sales follow-up call? Compare this to opting-in to a series of logical email messages that helped you get clear on something or learn a new skill.
Bottom line: You don't need prospects' email addresses to deliver a single piece of knowledge. Instead, when you give prospective buyers a way to act on their impulses, just be sure to set the context.
This (action your prospect takes) begins an educational process or journey for them. This approach will make it easier to connect your ultimate product pitch to that journey in ways that create more conversions.
If you're feeling overwhelmed join the club but don't quit. Social media marketing is heaping on more work—and you've already got too many to-do's on your list, I know. You may even be skeptical that social media can help publishing companies create sales. It's tough moving beyond being liked, followed or re-tweeted.
Successful publishers know the difference between wasting time with social media and selling with it relies on developing three habits. These are solving readers' problems on social media, designing it to sell (by provoking responses from prospective buyers in ways that connect with books, coaching and other relevant products) and translatin—discovering customers' evolving needs & desires, using them to induce sales transactions.