The 10 Most Fascinating People in B-to-B Marketing
Dr. Charles Stryker is the founder of Venture Development Center, a firm that helps businesses monetize their data assets, an especially important service when the data is generated as an otherwise overlooked byproduct of the core business. Charlie’s team has helped uncover and take to market scores of data files of great use to B-to-B marketers. Thanks, Charlie.
Mark Rentschler revolutionized the go-to-market strategy at Makino Americas, a leading machine tools company, by building a marketing database and using content marketing, social media and targeted communications to reduce marketing expense-to-revenue year on year. Theresa and I were thrilled to share the case in our new book. Great job, Mark!
Dan McDade, founder of PointClear, understood the concept of account-based marketing earlier than most, and fearlessly maintains an unpopular view on marketing automation: “I believe that most MA campaigns have made it easier and faster to get more poor-quality leads to sales faster than ever before.” Dan practices what he preaches — running a high quality lead generation and management service for clients, plus a well-regarded educational resource center for B-to-B marketers.
Happy 2016 to all.
A version of this article appeared in Biznology, the digital marketing blog.
Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.